CBD Labeling and Its Overall Importance
If you’re thinking about running a CBD business, you know as well as we do that there are a lot of things to have to think about before you add that first product to your catalog. The CBD business is booming, which is a great thing for consumers and business owners alike, but it also means that competition is fiercer than ever.
Starting a CBD business requires a lot of time and careful consideration, and it also requires that you know a lot about the fascinating world of CBD before getting started. We know that you want to seek out the best hemp farms, create the most exceptional formulas and have a really attractive website that will be pleasing to customers.
But, there’s one other factor that can determine the success of your future business that’s often overlooked, and its labels. That’s right – the labels that you slap on your products can have an enormous impact on the overall success of your hemp endeavor.
So, how does a CBD business owner create the perfect labels for his or her products? Well, allow us to guide you through the process. As you’ll see, there are a lot of factors to consider, and there are even some that are required by law.
Why CBD Product Labels are More Important Than You Think
You ever hear that phrase, “don’t judge a book by its cover?” Well, the reality is that this is something that we all do, whether we want to or not. We can’t help it, as it’s in our biology to use our sense of sight in order to determine whether or not something will benefit us, and whether or not it’s safe. Before we do anything else, we look. This is the case with food that’s put in front of us, with people who we meet, and with products that we buy.
If we didn’t rely on our sense of sight to make many of our decisions, product labels would all look alike, and they wouldn’t be very attractive. Nor would they contain a lot of information regarding what’s inside. But, because sight is such an important decision-maker, labels that are on products must do what they can to grab out attention.
This is very true when it comes to CBD labels. The CBD industry, as we’ve already stated, is more competitive than it ever has been before. This means that companies must strive to find new ways to stand out from the crowd. They also must find ways to grab the short attention spans of potential customers. So, how do they do that? They create exceptional labels that catch the eye and provide lots of information to possible consumers.
There is another factor as well, and that’s how the CBD industry is not very regulated at the moment, so labels are an opportunity to win over a potential customer’s trust without requiring that they first try the product. There are a lot of low-quality CBD products on the market today, so companies that are dedicated to creating quality products can use labels to demonstrate the fact that their products are superior. They do this by providing information about the CBD itself, and by using visual design to impress those who are looking for CBD.
Things to Know About CBD Labels
Now, let’s break down the many different things that must be taken into consideration when designing labels for CBD products.
Aesthetics Matter
We cannot state this enough. Aesthetics matter a lot more than you think, because, as we’ve said, humans are visual creatures. That first impression is crucial, and its made with our sense of sight. So, you want your products to look as appealing as possible, and you do that by creating stunning labels that capture the essence of your company while standing out. Due to the competitive nature of this industry, it’s absolutely crucial that you find a way to use your labels to express your products’ superiority. This is why you must work with a graphic designer to create labels that are as visually appealing as possible.
Organization is Important
Remember that part of making your CBD product labels look visually appealing is to keep them neat and organized. We know that you want to express all of the things that make your company so unique, but you also don’t want to squeeze so much content onto those labels that customers feel overwhelmed as soon as they lay eyes on your products. As humans, we don’t like overly complicated-looking things, as they fatigue our sensory abilities. So, make sure that you find a way to organize your labels so that they don’t look cluttered.
Be Unique
You have to find that perfect balance between looking unique and not looking, well, weird. Do your research to see how other companies are designing your labels, and use this to figure out something that you can do that’s a bit different. Maybe it’s trying a color scheme that no one else has, or using a font that really stands out. But, remember that there is a fine line, and trying to look too unique can turn people off, as people are attracted to what is familiar.
There are Strict Rules…
Now, let’s get to the legal part. There are certain things that must be present on your product labels according to law. This includes the serving size, the ingredients that are present and the concentration of CBD. Failing to include this information can actually get you into trouble, so you don’t want to take any chances. Also, you cannot legally make any health claims about your products.
…And They’ll Likely Get Stricter as Time Goes On
The FDA is still figuring out exactly how to regulate CBD, so expect rules to get stricter regarding how products can be labeled. It’s your responsibility to stay on top of the changing laws regarding CBD so that you continue to comply.
Customers Like Information
Of course, you want to give your customers the right amount of information regarding what’s in those bottles and jars. For one thing, it’s always nice to provide them with some directions so that they use your products properly. Also, you want to include some way for a customer to get in touch with you. Most companies place their website names on their labels.
Also, you may want to include some content that demonstrates your uniqueness. For instance, maybe your particular CBD cream contains a very rare botanical extract that is known to dramatically improve the condition of skin. Find a way to incorporate this information into your label.
Labels Should Be Outsourced
We know that you might feel tempted to create your own product labels, simply because of the fact that graphic designers are expensive. However, unless you have a degree in graphic design, we think that this should be left to the professionals. Because of the importance of labels, you don’t want to take any chances. A graphic designer that’s worth your money knows how to sell your product using visuals alone, so put aside a good part of your budget for them. And, outsource the printing process too, as it’s easy to make mistakes that can cost you a good deal of money, unless you happen to have experience printing commercial labels.